54% more online retailers are offering discounts through online shopping site Ebates.com this year compared to last, Ebates reports. More than half of Ebates’ merchants are offering special deals or coupons this year, the company says.
Retailers offering the most coupons and deals through Ebates are BestBuy.com, Buy.com, Overstock.com, drugstore.com and OfficeMax.com. The hottest categories in terms of deal activity are Computers & Electronics (by far), Apparel & Jewelry, Home & Garden, Business & Office and Flowers & Gifts.
Offering the most coupons doesn’t translate into the most use, Ebates reports. “It appears that quality is at least as important as quantity when it comes to attracting consumers,” Ebates says. The most popular merchants in terms of coupon usage by shoppers are Overstock.com, JCPenney.com, CircuitCity.com, Buy.com and SmartBargains.com.
Of merchants offering deals this year for the first time, the biggest numbers came in Apparel & Jewelry, Flowers & Gifts, Home & Garden, Travel and Sporting Goods.
“Online retailers are in a frenzy to attract holiday shoppers, and they’re being much more aggressive this year than in years past,” said Alessandro Isolani, Ebates co-founder and CEO. “Clearly, consumers want deals. But the key for retailers is to offer compelling deals-to know their customers and give them what they want.”
Ebates has 7 million registered users.