December 7, 2005, 12:00 AM

Zappos.com leads in both high and low broadband web connectivity

High broadband is typically used by visitors and shoppers from an office location to connect to a retail web site and Zappos Inc. offers the fastest connection in 2.4 seconds, according to a new weekly performance index from Gomez Inc.

It takes shoppers on average six seconds to connect to a top web retailing site using a high broadband connection, according to a new weekly performance index from Gomez Inc.

High broadband is typically used by visitors and shoppers from an office location and the index shows that Zappos Inc. offers the fastest connection in 2.4 seconds. Zappos is followed in high broadband connectivity by Scholastic Corp. (3.2 seconds), Peapod Inc. (3.5 seconds), Dell Inc. (3.5 seconds), Office Max Inc. (3.6 seconds), Eddie Bauer (3.8 seconds), Office Depot Inc. (3.9 seconds), Blue Nile Inc. (4.1 seconds) Coldwater Creek (4.3 seconds) and FTD Inc. (4.3 seconds).

With a low broadband connection, the type of broadband typically used by a shopper at home, the Gomez index notes that the average time to download a page on a Top 50 site is about 12.8 seconds. Zappos, according to the index, offers the fastest low broadband connection speed at 5.7 seconds. The next fastest low broadband connection times are Peapod (6.2 seconds), Scholastic (6.8 seconds), Blue Nile (8 seconds), Amazon.com (8.1 seconds), Office Max (8.4 seconds), Dell (9 seconds) Coldwater Creek (9.5 seconds), (Quixtar Inc. 9.5 seconds), Eddie Bauer (9.6 seconds) and FTD (9.8 seconds).

Connection speed is a prime indicator of how successful web retailers are in offering their customers and visitors a more efficient and complete shopping experience. As a result web retailers still need to think about offering rich media and dynamic content for broadband visitors. But they also can’t forget about dial-up users. The Gomez index shows that on average it takes a dial-up user 52.5 seconds to access a top 50 web retail site.

 

 

 

 

 Top 50 Performance Index: Site Response Time
 October 1, 2005 - October 31, 2005

 
 
Response Time (seconds)
 
Site Dial Up Low             
Broadband
High            
Broadband
Zappos.com Inc.  26.6 5.7 2.4
Scholastic Corp.  32.2 6.8 3.2
Peapod Inc.  22.9 6.2 3.5
Dell Inc.  48.1 9.0 3.5
OfficeMax Inc.  38.4 9.5 3.6
Eddie Bauer  39.8 9.6 3.8
Office Depot Inc.  41.6 8.4 3.9
Blue Nile Inc.  29.7 8.0 4.1
Coldwater Creek Inc. 39.5 9.5 4.3
FTD Inc.  54.5 9.8 4.3
Netflix Inc.  35.9 9.8 4.3
Drugstore.com Inc.  42.8 8.8 4.5
Amazon.com Inc.  43.6 8.1 4.5
Apple Computer Inc.  46.6 10.7 4.5
Cabela`s Inc.  48.3 10.3 4.6
J.C. Penney Co. Inc.  48.2 10.4 4.6
Avon Products Inc.  41.2 12.8 4.6
Staples Inc.  44.5 13.6 4.7
QVC Inc.  45.7 10.9 4.7
Quixtar Inc.  41.2 9.5 4.8
Wal-Mart Stores Inc.  48.5 12.6 5.0
HSN.com  50.6 11.8 5.1
Gateway Inc.  57.1 12.4 5.1
Williams-Sonoma Inc.  49.6 10.6 5.3
Nordstrom Inc.  38.1 10.8 5.3
Barnes & Noble Inc.  58.4 13.5 5.5
Redcats USA  62.4 12.8 5.6
Sears, Roebuck and Co.  52.2 14.6 5.7
Benchmark Average 52.5 12.8 5.7
CompUSA Inc.  59.4 14.4 5.8
TigerDirect Inc.  73.7 15.0 6.1
Cornerstone Brands Inc.  61.2 14.1 6.1
Buy.com Inc.  75.0 15.2 6.2
Circuit City Stores Inc.  59.0 13.8 6.2
HPDirect Inc.  50.4 13.9 6.3
Neiman Marcus Group Inc.  50.3 13.5 6.4
Toys "R" Us Inc.  47.1 11.8 6.5
1-800-Flowers.com Inc.  59.9 15.5 6.5
Best Buy Co.  52.1 13.3 6.8
PC Mall Inc.  58.1 15.0 6.9
Musician`s Friend  96.8 20.3 7.2
SonyStyle.com  75.6 17.2 7.4
The Home Depot Inc.  57.9 16.8 7.7
Gap Inc.  68.0 20.5 7.9
CDW Corp.  47.6 14.7 8.1
Newegg.com  80.3 20.6 8.2
Costco Wholesale Corp.  50.2 16.4 8.4
Kmart Corp.  65.2 19.1 8.7
Target Corp.  93.4 23.3 9.3
Overstock.com Inc.  61.0 17.6 9.4
L.L. Bean Inc.  N/A N/A N/A
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