December 7, 2005, 12:00 AM

Online retailer eBags goes after the broader accessories market

The latest addition to eBags’ e-commerce portfolio is 6pm.com, a site offering men’s and women’s footwear and accessories. To attract higher end shoppers, the new site features advanced personalization applications.

Online bags and accessories retailer eBags.com continues to niche out its e-commerce segment with new web stores. The latest addition to the eBags’ portfolio is 6pm.com, a site offering men’s and women’s footwear and accessories., which eBags launched in November.

The site, which features more than 120,000 shoes and handbags from over 230 brands, is the sixth web store launched by eBags, No. 91 in the Internet Retailer Top 400 Guide to Retail Web Sites. “With the launch of 6pm.com, we are setting our sights on the larger accessories market,” says Jon Nordmark, chairman and CEO of eBags.

Ebags, which also owns and operates several international e-commerce sites and online shoe store Shoedini.com, will count on advanced technology to attract visitors and convert shoppers, Nordmark says. Among the personalization applications eBags developed for 6pm.com is Match Maker, a product recommendation program.

By using Match Maker, customers can search through the 6pm.com product inventory, rate and review the products they like, and view a list of 36 personalized shoe and accessory matches based on trend, color, fabrication and brand. Match Maker enables 6pm.com customers to customize their purchase and look at different product combinations that are also ranked and reviewed by other site visitors, the company says.

“The application gives customers more choices by presenting unique products they otherwise might not discover and gives them a voice to make an impact on the way others shop at 6pm.com,” says Karen Centner, vice president of merchandising, 6pm.com.

 

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