Motif ads now compatible with Firefox and Netscape 8; Motif Ad Kit now available for the Flash 8 authoring environment
New York, NY, 12/6/2005 - DoubleClick, a leading provider of digital advertising technology and services, today announced significant new enhancements to its rich media solution, DART MotifSM, including availability for the Flash 8 authoring environment and the introduction of Mozilla Firefox and Netscape 8 support. These advances ensure that Motif remains compatible with the latest developments in Flash, the basis for most rich media, and that Motif campaigns are more widely available than ever before.
“We’re delighted that DoubleClick has released a Motif version compatible with Flash 8, which we’ve already started using in our rich media creation,” said Freestyle Interactive Creative Director Andrew Schmeling. “That update, plus the fact that Motif is now available on Firefox and Netscape 8, means we can offer better Motif campaigns to a greater number of people.”
“This latest release of Motif demonstrates DoubleClick’s commitment to making rich media advertising easier for everyone -- creative designers, media professionals, Web publishers and advertisers,” said David Rosenblatt, CEO, DoubleClick. “Many of our clients have echoed the feedback of Freestyle Interactive on the value of this new release and already downloaded the new Ad Kit; we’re thrilled to see them so excited about using the new features.”
This latest version follows on the heels of the new Motif Ad Kit 2.0, launched in July 2005, which provided the following enhancements:
• Design-First approach, allowing designers to convert ads to Motif format with one click
• Extensive design templates, giving working examples of dozens of ad formats for designers
• UI-based authoring, allowing designers to add tracking code and other rich media effects without any coding
• Live preview of ads as they actually will appear when served on the web
The free Motif Ad Kit is available for download at http://www.dartmotif.com.
About DoubleClick Digital Advertising Solutions
DoubleClick Digital Advertising Solutions is an operating unit of DoubleClick Inc. that together with DoubleClick Email Solutions enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.
DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.
Product or service names mentioned herein, not owned by DoubleClick, are the trademarks of their respective owners.
Contact:
Kraig Smith
media imPRessions for DoubleClick
312.222.9591
ksmith@media-impressions.com
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