December 6, 2005, 12:00 AM

Fields.com enhances online shopping with more products and site upgrades

To make online Christmas shopping easier, Marshall Field`s has enhanced Fields.com with rich media technology that allows customers to zoom in on product details and purchase items directly from a circular page by clicking on the available item.

Kurt Peters

Executive Editor

 

Fields.com is pulling out all the stops in an effort to beef up its holiday sales.

The web retailing arm of department store chain Marshall Field’s, a unit of Federated Department Stores Inc., is adding new lines of merchandise and promoting new site enhancements, including the ability to search by keyword.

Fields.com is also offering multiple gift ideas across various pricing categories from under $30 to more than $100. The new holiday enhancements are made possible by a site redesign the retailer completed in spring. "Marshall Field`s has aggressively developed our online offerings during the past year by adding a significant number of products and continuing to raise the bar with compelling new features," says Frank Guzzetta, president and CEO of Marshall Field`s. "Fields.com is an important retail channel for Marshall Field`s."

To make online shopper easier, Marshall Field`s has enhanced its interactive weekly circulars with rich media technology that allows customers to zoom in on product details and purchase items directly from the page by clicking on the available item.

Fields.com is also offering free standard shipping for orders of $100 through Dec. 11. “We can make shopping more convenient for our guests with greater accessibility,” Guzzetta says.

Marshall Field`s re-launched Fields.com in the spring of 2005 with approximately 15,000 items in the home furnishings and house wares category and with an updated gift registry. By September, the site, along with other e-commerce sites Federated acquired when it purchased May Department Stores Co., are expected to be consolidated into Macys.com, Bloomingdales.com and LordandTaylor.com.

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