November 30, 2005, 12:00 AM

Housewares/Home Furnishings: Sharing with stores and reaching new audiences, the web helps to furnish the home

The web presents challenges for any retailer, including retailers of housewares and home furnishings. When shoppers can’t sit on a chair or feel the heft of a crystal goblet, some measures of what communicates product quality are missing from the shopping equation. The category’s smart online retailers navigate such issues, while leveraging the channel for what it can uniquely contribute.

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