November 23, 2005, 12:00 AM

Google, Yahoo Search send 25% more traffic to comparison shopping sites

Google and Yahoo Search sent 25% more visits to the ten leading shopping comparison sites for the week ending Nov. 19 than for the same period in 2004, according to Hitwise.

Paul Demery

Managing Editor, B2B E-commerce

 

Google and Yahoo Search sent 25% more visits to the ten leading shopping comparison sites for the week ending Nov. 19 than for the same period in 2004, according to Hitwise. The 10 leading comparison shopping sites visited after Google.com comprised 11.3% of total shopping and classified visits for the week. During the same period, the 10 leading comparison shopping sites visited after Yahoo Search comprised 12.8% of its shopping and classified visits, Hitwise said.

“Comparison shopping sites are taking a bigger share of shopping-related searches on the major search engines leading up to the 2005 holiday shopping season,” said Bill Tancer, general manager of research at Hitwise. “The increased user familiarity with these sites, combined with aggressive search marketing engines, creates a funnel though which online shoppers are more likely to pass in their search for the best price.”

The top 10 comparison shopping sites ranked by market share for the week were Shopping.com (18.38%), BizRate (17.35%), Yahoo Shopping (14.39%), Shopzilla (13.6%), Froogle (8.49%), NexTag (7.83%), PriceGrabber (5.81%), Epinions (5.75%), Calibex (4.63%), and MSN eShop (3.76%), according to Hitwise.

Among the top growing retail categories for the week were flowers and gifts, up 13.4%; ticketing, up 11.5%; department stores, up 10.5%; rewards and directories, up 9.7%, and appliances and electronics, up 8.3%.

The leading product-related search terms driving traffic to retail web sites were “ipod,” “furniture,” “auto parts,” “lingerie,” “tires,” “toys,” “mp3 players,” “xbox360,” “flowers,” and “ipod mini,” Hitwise said.

 

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