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American Greetings predicts rise in holiday e-cards
American Greetings is expecting a rise in the number of e-cards this holiday season, with 50% of survey respondents planning to send 10 or more e-cards, up from 38% last year, the company said today.
Managing Editor, B2B E-commerce
American Greetings Corp. is expecting a rise in the number of e-cards this holiday season, with 50% of survey respondents planning to send 10 or more e-cards, up from 38% last year, the company said today.
The survey, conducted by AG Interactive, the company’s media subsidiary, found that 80% of 6,000 survey respondents plan to send at least one e-card this holiday season. The company’s retail web site, AmericanGreetings.com, is ranked No. 145 in the Internet Retailer Top 400 Guide to Retail Web Sites.
The survey found that 92% of respondents will send e-cards for Christmas and that 56% will send them for New Year’s. “This survey confirms that the traffic will continue to grow,” said Sally Babcock, senior vice president of AG Interactive.
To accommodate the increased demand for e-cards, American Greetings is offering hundreds of new items, including Karaoke e-cards that let senders record their own voices singing to the tunes of popular Christmas carols.