November 15, 2005, 12:00 AM

Yahoo Shopping rolls out “social commerce” feature and other enhancements

Yahoo Shopping today rolled out a series of site enhancements, including the beta launch of The Shoposphere and Pick Lists, a set of features designed to bring online the social elements of shopping.

Paul Demery

Managing Editor, B2B E-commerce

Yahoo Shopping today rolled out a series of site enhancements, including the beta launch of The Shoposphere and Pick Lists, a set of features designed to bring online the social elements of shopping.

The Pick Lists feature allows users to save on a personalized page their favorite products from any of the 90 million product offers available via Yahoo Shopping. Shoppers can create and assign a theme to as many lists as they wish, and can personalize their pages with a title, a note describing the particular list, their name, photo and a list of other self-generated pick lists, Yahoo said.

In addition they can post their reviews, thoughts or descriptions of each product. Consumers can also comment on others’ Pick Lists, subscribe to and view Pick Lists via RSS, and also see how other users may be connected to them via the Yahoo 360 community service, Yahoo said.

Yahoo also is beta launching a mobile shopping feature that will allow users to access Yahoo Shopping from a mobile phone to compare product prices.

Other site enhancements rolled out today included a streamlined interface to make it easier for consumers to find the best products, merchants, reviews and prices. Shoppers also will be able set up personalized lists of favorite products which can be used to create separate shopping lists for friends or family.

Yahoo also will be aggregating coupons, rebates, free shipping offers and other deals into one location next to each product listing. It also will be integrating on a product overview page information such as price comparisons, product specifications, user ratings and reviews and editorial reviews.

Yahoo today also launched an application that enables any developer or web site publisher to create applications that use Yahoo Shopping’s shopping search, price comparisons, reviews and product specifications.

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