As Lee Jeans adapts to changing needs, StoreFront’s scalable solution adapts with them
Chicago, Ill.-(November 10, 2005)-Since the launch of Lee1889.com in May of 2005, Lee Jeans has pursued an aggressive e-commerce strategy. The strategy has included the launch of multiple branded sites and their most recent site shopleejeans.com. To help them execute their online plans and meet their objectives they selected an integrated solution from LaGarde, makers of the industry leading StoreFront® e-commerce platform.
LaGarde delivered a scalable, shopper-friendly solution that seamlessly linked with many of Lee’s legacy systems. By creating a customized Electronic Data Interchange (EDI) system, the StoreFront solution enabled Lee to exchange data from their existing ERP system with their new online systems. The integration allows Lee to process orders, create shipping notices and update its inventory across all its branded online stores.
But the job didn’t end there. As Lee’s needs have changed, StoreFront has been more than able to keep pace. The addition of a centralized database allows Lee to manage all customer, order and other data more efficiently, saving them from redundant manual data entry processes. An expanded feature-set for their refund/return systems has also been implemented, making it easier for them to process those transactions.
“The flexibility of StoreFront`s platform has proven to be extremely valuable,” said Alex McDonald, Interactive Marketing Manager for Lee Jeans. “Not only have we been able to adapt the solution to meet our changing business needs but we’ve also been able to maintain vital integrations between our online and offline systems. The result is a more efficient e-commerce system that can evolve as our business evolves.”
Lee anticipates that there will be other adaptations to their online strategy in the future. They are confident the StoreFront platform is more than capable to adapt as well, a necessity in today’s ever-changing e-commerce world.
LaGarde, maker of StoreFront e-commerce solutions, is an e-business software and service products provider to businesses worldwide. LaGarde`s market leading line of StoreFront e-business products provide organizations of all types the power to create e-business systems that leverage the capabilities of the Internet to grow their businesses. As the world’s most popular e-commerce solution, StoreFront powers over 50,000 online stores.