Accuracy advantages top customers’ reasons for selecting WebTrends 7, as the company maintains strong growth especially across enterprise-level business
PORTLAND, Ore. - November 2, 2005 - WebTrends Inc., the global web analytics leader, today announced that in Q3 2005 the company recorded one of its strongest third quarter results ever for its web analytics solutions. Customers selecting the enterprise editions of WebTrends® 7 On Demand and WebTrends 7 software fueled a substantial portion of the growth, and WebTrends business consulting services and optimization services continues to be in strong demand with more than 100 percent year-over-year growth.
In addition, WebTrends` longheld dominance in international markets continues to rapidly expand with WebTrends EMEA growing bookings 86 percent year-over-year. For more information, visit www.webtrends.com/NewsRoom/European_Strength.aspx.
Market Responds to WebTrends Accuracy Best Practices Leadership
Since introducing patent-pending technology that allows either software or hosted, on-demand customers to use their own first-party cookies in data collection efforts, which significantly increase metrics accuracy, WebTrends has found `accuracy` to be the top reason cited by enterprise customers when choosing WebTrends 7. Exclusive advantages of WebTrends` approach to overcoming data integrity issues caused by cookie rejection include:
Ease of implementation, as the technology utilizes the first-party cookie the customer is already serving, meaning masquerading or cloaking techniques are unnecessary
Lowest total cost of ownership, as the technology is offered at no charge within WebTrends standard solution and offers automated methods to setup and maintain first-party cookies
Complete retention of visitor information, as historical third-party data is migrated to new first-party cookies
Most secure, as customers can maintain management of their SSL and domain name certificates rather than handing them over to the analytics vendor using a cookie masquerading or cloaking technique
In addition, WebTrends 5-Point Scenario Analysis and unique visitor campaign conversion analysis are industry advantages that marketers are increasingly acknowledging as fundamental ingredients to accurate and actionable analytics.
Some of the many organizations selecting or upgrading to WebTrends 7 last quarter include AAA, Amtrak-National Railroad Passenger Corp., Capella Education, Computer Sciences Corporation, Echostar, Hilton Hotels Corporation, Internet Broadcasting, JPMorgan Invest LLC, MicroStrategy, Site59.com, Sony BMG, Ticketmaster Online - CitySearch Inc., T-Mobile, Unisys Corp., US Postal Service, WebMD and WorldNow.
"Marketers use of web analytics is growing in sophistication, and with that increasingly strategic utilization comes a fundamental need to ensure the integrity and accuracy of the information on which they base those decisions," said Greg Drew, CEO and president of WebTrends Inc. "WebTrends has led the market in ensuring that our customers can place the upmost confidence in the information WebTrends 7 provides, and our focus on ease of action through highly interactive, comprehensive reports, are qualities that are clearly resonating with today`s marketer."
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.
WebTrends and WebTrends On Demand are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.