November 2, 2005, 12:00 AM and continue their post merger consolidation

Nine months after their low-key merger, and are combining operations, filling key executive positions and building better web site synergies.

Mark Brohan

Research Director

Now that it’s been nine months since Inc. merged with the two companies are beginning to combine operations and build a common synergy.

Allposters, No. 155 in the Internet Retailer Top 400 Guide to Retail Web Sites, merged with (No. 93) in March. Today, the new company has been renamed Inc. and is operating out of the AllPosters’ headquarters in Emeryville, CA.’s former headquarters in Raleigh, NC, is being used as a customer service center and to house certain information technology operations, a spokeswoman says.

The companies completed their merger without much fanfare and aren’t revealing any terms of the deal, including which company made the acquisition. But is still evaluating certain post-merger operations and marketing issues and will maintain and as stand-alone e-commerce sites. “Each brand targets different customers,” the spokeswoman says. “Both retail web sites will continue to exist.” founders Joshua Chodniewicz and Michael Marston are remaining with the combined company. Chodniewicz is executive vice president of corporate development and Marston is the new vice president of e-commerce and product development. Both positions report directly to CEO Michael Heinstein, who previously was the top executive at AllPosters.

The merger of and had been talked about and widely anticipated by several online art retailers and retail analysts. Combined the new will have estimated annual e-commerce sales of more than $100 million, according to the Top 400 Guide.

“The merger positions our combined company to continue and even enhance the rate of growth both companies enjoyed previously,” the spokeswoman says.



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