October 31, 2005, 12:00 AM

Searching for why consumers use certain search engines

Majestic Research’s take on why consumersuse different search engines.

Search has become such an important part of online shoppers` activities that retailers choosing which search engines to participate in should know why consumers use the different search portals--Google, Yahoo, MSN and AOL. Majestic Research Corp. in October released the results of a survey of consumers` use of the Internet. Among the data were insights on why consumers choose the portals they do, how aware they are of sponsored links and their attitudes toward search engines` use of consumers` demographic or behavioral data to target ads. Here are some of the findings in the 22-page report "Majestic Surveys: Internet Media and E-Commerce Usage Trends."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bill Siwicki / Mobile Commerce

Want to be honored as one of the world’s best mobile retailers?

Mark Tuesday Nov. 4 on your calendar to attend a live-streaming event on tips for ...

FPO

Timothy Seward / E-Commerce

Amazon: relating to the behemoth

Learn what you can from Amazon, but don’t hand Jeff Bezos the keys to your ...

Advertisement