Retailer Standardizes on Dell from the Headquarters to the Back Office and Checkout Lanes
Round Rock, Texas, October 31, 2005 --
Duckwall-ALCO Stores, Inc. is using Dell technology to help ensure customer satisfaction at each of its 250 stores in the United States.
The Midwest regional retailer is making a significant investment to refresh technology at the corporate headquarters and stores with a range of DellTM products and services, including point-of-sale (POS) systems, servers, storage, workstations, desktops, notebooks and laser printers. The new technology will enable Duckwall-ALCO to tailor marketing efforts around customer preferences in each store and improve in-stock product selection by tracking the products selling from each location.
Through Customer Factory Integration (CFI) services, Dell is pre-loading the corporate image on each desktop computer before shipping it to the Duckwall-ALCO stores. To avoid a disruption of business, the Dell services team will remove the old equipment and install the Dell POS systems after business hours. A Dell OptiPlexTM desktop computer is being installed in the back office of each store for employee training and office operations such as email and payroll. The phased installation is expected to begin in the company`s ALCO stores in March 2006.
"By turning to Dell as an end-to-end solutions provider for hardware, software and services, we will have leading technology, a seamless implementation process and top-notch service and support to help accelerate our company`s success and growth," said Tony Corradi, vice president and chief technology officer of Duckwall-ALCO Stores. "Our customers will quickly see an improvement through our in-stock positions, better in-store experience and the introduction of new customer loyalty programs."
Each POS solution includes the Dell 15-inch touch screen monitor, Tomax Retail.net software running on a Dell OptiPlex GX620 Ultra Small Form Factor desktop computer enclosed in the Retail Integrator, which is a compact stand designed by Dell for check-out stations, along with a cash drawer, scanner, receipt printer and signature capture for credit and debit card payments. More than 1,500 Dell POS systems will be installed in Duckwall-ALCO stores.
In addition to the Dell POS solution, Duckwall-ALCO Stores has invested in Dell PowerEdgeTM 2850 servers and Dell/EMC storage systems.
"By offering high-quality products and services at affordable prices, Dell enables retailers like Duckwall-ALCO Stores to more easily manage IT infrastructures and lower the total cost of ownership to facilitate enormous growth and improve customer service," said Bill Rodrigues, vice president of Corporate Business Group, Dell Americas.
About Duckwall-ALCO Stores
Duckwall-ALCO Stores, Inc. (NASDAQ: DUCK) is a leading regional retailer that specializes in offering a wide variety of products at reasonable prices to the underserved communities of America. Founded in 1901 by A.L. Duckwall as a general merchandising operation in Abilene, Kan., Duckwall-ALCO is known for its convenient locations and for its friendly, personal service. The company has 250 stores in 21 states across the central United States, operating under two names, ALCO and Duckwall. ALCO discount stores offer a full line of merchandise, while Duckwall variety stores serve smaller communities, offering a smaller selection.
Dell Inc. (NASDAQ: DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide. Dell, recognized by Fortune magazine as America`s most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the last four quarters was $52.8 billion. For more information about Dell and its products and services, visit www.dell.com.