October 31, 2005, 12:00 AM

Back in the Saddle

(Page 3 of 3)

Still, Halperin`s success hinges not so much on his ability as a consumer marketing expert, but on his ability as an internal salesman. If he can persuade Sony`s upper management to buy into his vision of what the company`s direct sales channel ought to be, the Sony brand stands a good chance of once again becoming the brand of choice in consumer electronics, analysts say. If not, they add, expect the Sony brand to continue its slide and SonyStyle.com to become just another web site.

Peter Lucas is a Highland Park, Ill.-based freelance business writer.

The Halperin Resume

May 2005-present: Senior vice president, Consumer Direct Business Sony Electronics Inc.

2003-May 2005: Headed Sony`s CRM Business platform and Cierge personal shopping program.

2001-2003: Senior general manager of Business Development for Sony Electronics eSolutions Company.

1983-2001: Member Sony Electronics consumer sales team, overseeing various product categories and sales organizations.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bill Siwicki / Mobile Commerce

Want to be honored as one of the world’s best mobile retailers?

Mark Tuesday Nov. 4 on your calendar to attend a live-streaming event on tips for ...

FPO

Timothy Seward / E-Commerce

Amazon: relating to the behemoth

Learn what you can from Amazon, but don’t hand Jeff Bezos the keys to your ...

Advertisement