October 24, 2005, 12:00 AM

Direct Marketing Association names Matt Moog to board of directors

CoolSavings’ CEO is appointed to a three-year term on the DMA board. Moog says The DMA’s guiding principles on responsible marketing mirror those that guide consumer-requested marketing programs at CoolSavings.

Matt Moog, president and CEO of interactive advertising company CoolSavings Inc., was named to a three-year term on the Direct Marketing Association’s board of directors at the group’s annual conference and exhibition in Atlanta.

“The Direct Marketing Association has underscored its commitment to helping marketers build strong consumer relationships through ‘relevance, responsibility and results’,” says Moog, who says that those principles align with CoolSavings` view of consumer requested marketing guided by ‘relevancy, permission and privacy.”

“I am proud and honored to have the opportunity to promote our organizations` shared goals and values as a member of the Direct Marketing Association’s board of directors,” he adds.

CoolSavings, which provides lead generation, e-mail, and coupon and loyalty programs across its extensive network of company-owned branded web properties and partner sites, reaches more than 48 million registered consumers.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

Advertisement