FatLens, a provider of a search engine for event tickets, is expanding its reach with shopping search technology for six retail categories – apparel, accessories, shoes, luggage, jewelry and electronics.
Its new shopping search technology, which FatLens will formally launch next month, will provide a continuously expanding search index that will include all products under a category carried by mainstream and major online retailers, the company said. Ranking of search results will be based on aggregated purchasing and search preferences shown in past searches by consumers, but not on paid placements by merchants. In addition, if a user searches for a particular manufacturer’s product, the results will not show products from other manufacturers.
"Shopping online is a popular activity and continues to grow tremendously every year, but many consumers are still frustrated by not being able to find what they want, or where to buy it," said CEO Nanda Kishore. "We realized these frustrations were largely due to how consumers were doing their shopping - by using search engines meant to uncover information, not products or merchants. With FatLens, we hope to provide savvy shoppers with a quantum improvement in their online shopping search experience relative to today`s general purpose search engines and comparison shopping sites."
FatLens introduced its search engine for event tickets in June.
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