September 20, 2005, 12:00 AM

FatLens launches search engine for six retail categories

FatLens, a provider of a search engine for event tickets, is expanding its reach with shopping search technology for six retail categories – apparel, accessories, shoes, luggage, jewelry and electronics.

Paul Demery

Managing Editor, B2B E-commerce

FatLens, a provider of a search engine for event tickets, is expanding its reach with shopping search technology for six retail categories – apparel, accessories, shoes, luggage, jewelry and electronics.

Its new shopping search technology, which FatLens will formally launch next month, will provide a continuously expanding search index that will include all products under a category carried by mainstream and major online retailers, the company said. Ranking of search results will be based on aggregated purchasing and search preferences shown in past searches by consumers, but not on paid placements by merchants. In addition, if a user searches for a particular manufacturer’s product, the results will not show products from other manufacturers.

"Shopping online is a popular activity and continues to grow tremendously every year, but many consumers are still frustrated by not being able to find what they want, or where to buy it," said CEO Nanda Kishore. "We realized these frustrations were largely due to how consumers were doing their shopping - by using search engines meant to uncover information, not products or merchants. With FatLens, we hope to provide savvy shoppers with a quantum improvement in their online shopping search experience relative to today`s general purpose search engines and comparison shopping sites."

FatLens introduced its search engine for event tickets in June.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement