September 9, 2005, 12:00 AM

Only four of top 10 hardware manufacturers experience increased web traffic

Only four of the top 10 online hardware manufacturers experienced an increase in site visits in July, according to Nielsen/NetRatings.

Only four of the top 10 online hardware manufacturers experienced an increase in site visits in July, according to Nielsen/NetRatings. Epson had the highest growth rate, with site visits growing 39% to 1.23 million from 884,000 a year earlier.

Also experiencing increased traffic in July were Apple, up 33% to 24.8 million from 18.6 million; Dell, up 27% to 15.9 million from 12.5 million; and Hewlett Packard, up 14% to 12 million from 10.56 million.

Three sites experienced declines-Sun MicroSystems, down 26% to 2 million from 2.7 million; IBM, down 19% to 2.2 million from 2.7 million; and Gateway, down 9% to 2 million from 2.2 million.

The top 10 ranked by visits were Apple, Dell, Hewlett Packard, IBM, Gateway, Sun MicroSystems, Intel (1.3 million), XM Satellite Radio (1.3 million), Mylinks.com (1.2 million and Epson.

In the top 10 ranked by time per visit, Apple led with 41 minutes, 9 seconds; followed by IBM, 33 minutes 19 seconds; Nintendo, 21 minutes, 21 seconds; Dell, 20 minutes, 35 seconds; XM Satellite Radio, 16 minutes, 50 seconds; Gateway, 14 minutes, 8 seconds; Toshiba, 14 minutes, 2 seconds; palmOne, 13 minutes, 23 seconds; Hewlett Packard, 12 minutes, 52 seconds; and Intel, 11 minutes, 27 seconds.

Also in July, the Books, Movies & Music segment had the most online ad impressions among the top retail goods and services industries, according to Nielsen’s AdRelevance report. The leading segments and their number of impressions (in millions):

Books, Movies & Music, 2,643.3
Personal Care, 1,381.7
Home Improvement, 884.5
Electronics, 783.3
Apparel & Jewelry, 520.5
Auctions, 495.5
Domestics, 359.0
Flowers & Gifts, 233.4
Art Prints & Posters, 196.1

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