Pacific Northwest fast casual restaurants to utilize Unicru’s market-leading workforce selection system to strengthen employee and operational standards
PORTLAND, Ore. – August 23, 2005 – Guest service, speed and accuracy is the name of the game in the fast casual industry. In an effort to identify and hire hourly and managerial job candidates with behaviors linked to excellent operational standards, The Holland, Inc., parent company of Burgerville, has chosen to deploy Unicru® Inc.’s hiring management system in its 39 fast casual restaurant locations. With the approach of putting guests, employees and communities first, the Holland, Inc’s success is based upon strong customer service standards and the employees that implement them.
“Burgerville is best known for three things: a rich Northwest history, seasonal menu items and excellent service,” said Jeff Harvey, chief operating officer, The Holland, Inc. “Our passion for providing quality products equals our passion for delivering the best customer experience to our guests – which starts with our employees. The Unicru solution will help us to streamline the process of selecting employees that best fit with our company approach and ‘serve with love’ mission, while also benefiting from bottom line savings.”
Supporting Burgerville’s recently-announced mission to expand its presence in the Pacific Northwest, Unicru will help efficiently and consistently hire the candidates best able to deliver exceptional service. As a result, the Unicru hiring management system will provide Burgerville managers more time to focus on customer service and store operations, while helping to further strengthen its restaurant service teams in a timely and cost effective manner.
“Employees are the decisive variable in the quickserve and fast casual industries,” said Chris Marsh, president and CEO at Unicru. “They are the final and most important component of the product and the way in which it’s presented to the customer. Burgerville’s selection of Unicru signifies a commitment to excellent service and a desire to stand apart from the competition.”
About The Holland, Inc.
The Holland, Inc. is the premiere provider of the Pacific Northwest dining experience to discerning and quality conscious communities and guests. The Holland, Inc. restaurants bring the flavor of the Pacific Northwest to life through local sustainable farming by delivering the highest levels of food quality, safety and ingredients. The experience and standards consumers find at white table cloth restaurants is provided at Burgerville, Noodlin’ and Beaches, which are wholly owned subsidiaries of The Holland, Inc. With a goal to conduct food and business operations in a sustainable fashion, Burgerville and Noodlin’ have moved out of the quick service food category and into “Fast Casual” dining. The trio of restaurants have menus created with Northwest-sourced ingredients including all-natural Oregon County Beef, Walla Walla onions, Tillamook cheese, and Yo-Cream International yogurt. With more than 1,500 employees and 43 restaurants throughout Northwest Oregon and Southwest Washington, The Holland, Inc. serves guests with great tasting food in a community based environment and a service mission of love. For more information and news on The Holland, Inc., please visit the Web site at www.hollandinc.com.
Unicru is the leading provider of Total Workforce Acquisition solutions that enable enterprises to systematically select the highest quality employees across job roles throughout the enterprise to positively impact corporate outcomes through workforce initiatives. Unicru combines scientifically-proven employee selection assessments, applicant recruitment, hiring management decision support, and complete data capture for measurement and continuous improvement of business results for over 75 enterprises including Caribou Coffee, Rock Bottom Restaurants, Tully’s Coffee, Albertsons, Blockbuster, CVS and Kroger. For more information, visit www.unicru.com.
Unicru is a registered trademark of Unicru, Inc.
McGrath/Power Public Relations
McGrath/Power Public Relations