AnselAdams.com Chooses On-Demand Ecommerce Platform to Help Customers Discover and Experience America’s Best Known Photographer’s Work Online; Anticipates 50% of All Gallery Sales via the Web
Woburn, Mass. – Monday, August 15, 2005 – Demandware, Inc., a leader in on-demand ecommerce solutions, today announced that Ansel Adams Gallery has selected Demandware`s on-demand ecommerce platform to enhance and scale its online gallery and store. Ansel Adams Gallery will go live on Demandware eCommerce in October of this year, just in time for the busy online holiday shopping season.
Ansel Adams Gallery selected Demandware eCommerce because it was the most feature-rich solution on the market that also allowed the company to maintain the current design of the site. By enabling new revenue-generating capabilities, such as enhanced search and cross-sell promotions, the gallery`s partnership with Demandware is anticipated to help dramatically improve conversion rates and increase the average order size online. In addition, Demandware`s continuous software and feature upgrades appealed to Ansel Adams Gallery as it ensures the site will provide the best user experience possible as new features are added to the platform.
"Demandware eCommerce is the only true, customizable on-demand platform that fit our business needs today while also demonstrating the ability to scale with us over the next three to five years," said Matthew Adams, president of Ansel Adams Gallery. "The internet gives us a platform from which we can reach customers worldwide, and a rich, well-organized, functioning site is key to imparting the trust we have built up over 100 years of doing business in Yosemite National Park. We anticipate that we can double our conversion rate this year resulting in more than 50% of the total revenue of the gallery coming from this increasingly important sales channel. We`re delighted to be able to present the great work of America`s best-known photographer online in a way that reflects the quality and integrity of the art, just like you`d discover by visiting the gallery itself."
Despite customers` praise for the current site design of AnselAdams.com, which was designed to marry the artistic elements of the products to a technical sales channel, the previous ecommerce platform had limited functionality, which hampered the organization`s ability to maximize revenue from this important selling channel. Once it was determined that the rigid nature of the underlying technology infrastructure prevented easy customization to address these challenges, Ansel Adams Gallery conducted a review of the latest ecommerce platforms on the market. With the help of its IT services firm, Lincoln Peak (www.lincolnpeak.com), the choice of Demandware proved to be an easy one as the platform`s continuous feature upgrades ensured the gallery`s investment would benefit the organization for many years.
"Demandware provides the latest features and functionality to its customers, as they become available, while also enabling Ansel Adams Gallery to control merchandising on a daily basis," said Rob Rosen, partner at Lincoln Peak. "This will be an important ecommerce initiative, as we marry the latest Internet technologies and features available through Demandware`s platform with the classic photographs and works of Ansel Adams. We look forward to the partnership with both organizations as we enhance this wonderful online gallery and store."
"AnselAdams.com is a perfect example of a growing online business that can benefit from an on-demand ecommerce platform," said Stephan Schambach, president and CEO, Demandware. "By having access to the latest revenue-generating features of our platform, the Gallery can maximize the online experience for each of its customers. Combined with the ‘pay-as-you-go` pricing and guaranteed scalability associated with the on-demand approach, the Gallery is mitigating the risk and expense of this strategic initiative today, while successfully preparing for the future."
About Ansel Adams Gallery
From its origin in 1902 in a tent in the California wilderness, Best`s Studio, dba The Ansel Adams Gallery, has evolved into a center that celebrates the arts and the natural grandeur of our environment. The Ansel Adams Gallery strives to cultivate an aesthetic appreciation and concern for our world by offering visitors a unique variety of books, handcrafts, fine arts, and an extraordinary collection of Ansel Adams original photographs. For additional information on Ansel Adams and his work, or to purchase a variety of products and original photographs, please visit www.anseladams.com.
About Demandware, Inc.
Demandware provides a complete on-demand ecommerce platform that combines the flexibility, functionality and interoperability of a full ecommerce application suite with the operating efficiency of a hosted on-demand service. With Demandware, retailers and manufacturers can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from major IT investors North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit http://www.demandware.com.