August 18, 2005, 12:00 AM

Canadian online spending expected to reach $4.6 billion by year-end

Canadian consumers will spend $4.6 billion on products and services, including travel bookings, over the Internet this year, a 23% increase from 2004, according to a newly released eMarketer report.

Paul Demery

Managing Editor, B2B E-commerce

Canadian consumers will spend $4.6 billion on products and services, including travel bookings, over the Internet this year, a 23% increase from 2004, according to a newly released eMarketer report. Online sales growth is expected to be in excess of 20% until at least 2008, when online spending will reach an estimated $8.3 billion, according to eMarketer.

Online spending in Canada accounted for 1.1% of total retail spending in the country in 2004, compared with 2% in the U.S., eMarketer says. The average annual amount spent online by Canadian consumers totaled $448 in 2004 and is expected to total $483 by year-end.

“Average spend online is projected to increase annually as Internet users become increasingly seasoned online buyers and consumers have more choice in retailers and products,” said Jeffrey Grau, senior analyst.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement