August 12, 2005, 12:00 AM

Visits increase at nine of the top 10 online shopping sites

Visits to six of the top 10 online shopping sites increased by double digits in July, according to Nielsen/NetRatings. Overstock led the group with a 65% increase to 12.2 million visits from 7.4 million visits a year earlier.

Visits to six of the top 10 online shopping sites increased by double digits in July, according to Nielsen/NetRatings. Overstock led the group with a 65% increase to 12.2 million visits from 7.4 million visits a year earlier.

Target experienced the second largest increase, with visits rising 44% to 15.1 million from 10.5 million from the same period in 2004; followed by Wal-Mart Stores, up 31% to 15.4 million from 11.8 million; Dell, up 27% to 15.9 million from 12.5 million; Amazon, up 18% to 35.9 million from 30.3 million; and eBay, up 10% to 51.1 million from 46.5 million.

Other sites experiencing increases in visits were Shopping.com., up 5% to 15.5 million from 14.8 million; Orbitz, up 3% to 12.9 million from 12.5 million; and Travelocity, up 2% to 13 million from 12.7 million. Expedia was the only one among the top 10 to experience a loss, dropping 2% to 18 million from 18.4 million.

EBay experienced the most traffic, followed by Amazon, Expedia, Dell, Shopping.com, Wal-Mart Stores, Target, Travelocity, Orbitz and Overstock.com.

Of the top 10 sites, eBay recorded the longest time per visit at 2 hours, 4 minutes and 49 seconds; followed by Amazon, 21 minutes, 29 seconds; Dell, 20 minutes, 35 seconds; Travelocity, 15 minutes, 19 seconds; Expedia, 13 minutes, 39 seconds; Wal-Mart Stores, 12 minutes, 32 seconds; Orbitz, 12 minutes, 19 seconds; Overstock.com, 12 minutes, 3 seconds; Target, 10 minutes, 47 seconds; and Shopping.com, 3 minutes, 2 seconds.

Also in July, The New York Times Co. had the most online ad impressions among the top 10 consumer goods advertisers, according to Nielsen/NetRatings AdRelevance. The leading advertisers in the report and their number of impressions (in millions):

The New York Times Company, 704.5
Hydroderm Beverly Hills, 662.8
The Coca-Cola Company, 339.9
L.L. Bean Inc., 174.2
The Procter & Gamble Co., 148,.7
Altria Group Inc., 121.4
PepsiCo Inc., 102.9
Unilever, 94.0
Limited Brands Inc., 93.6
General Mills Inc., 88.7

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Yevgeny Senkevich / E-Commerce

Why you should treat every SKU as its own line of business

Some items perform well in one marketing channel and not in another. Some bring in ...

FPO

Pat Dermody / E-Commerce

Five tips for unlocking the power of a digital retail circular

Digital circulars are a powerful tool to connect with consumers in real time. Here are ...

Advertisement