Improved Site Performance and Reliability Helps Leading Outdoor Retailer Benefit from Email Marketing Campaigns
Tewksbury, Mass.- Monday, August 08, 2005--Mirror Image® Internet today announced that Eastern Mountain Sports, a leading retailer of outdoor adventure sports gear, has chosen Mirror Image to advance overall e-commerce Web site performance and help manage traffic spikes during email marketing campaigns. Since using Mirror Image, an established provider of results-driven content delivery solutions powered by a patented global network, site performance has improved by 40 percent.
“We were searching for a solution to improve the speed of downloading pages to the customer, and reduce the need to purchase additional bandwidth,” said Rory Steer, Director of Information Technology at Eastern Mountain Sports. “After an extended search of leading solutions, we narrowed down our choices to two vendors. We ultimately selected Mirror Image so our customers could benefit from faster page loads, while our company could benefit from a more cost effective method of handling heavy traffic.”
Eastern Mountain Sports conducts a number of email marketing campaigns throughout the year, requiring a solution capable of reducing the strain placed on its hardware in the midst of traffic increases brought on by customers.
During an email campaign, Eastern Mountain Sports can see as much as an additional 400 percent increase in Web site traffic compared to a typical day. By leveraging Mirror Image’s global patented Content Access Point® (CAP) network, the outdoor retailer can capitalize on Mirror Image’s vast network investments to maintain reliable Web site performance.
“Mirror Image is pleased that Eastern Mountain Sports selected our network to provide a rich online experience to its customers, and to help conduct complex marketing campaigns without taxing their existing infrastructure,” said John Rozen, Chief Operating Officer at Mirror Image. “Mirror Image’s success in delivering 100 percent reliability under the pressure of complex advertising and marketing campaigns such as Eastern Mountain Sports displays the unmatched level of value-added services we offer.”
About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, NH, Eastern Mountain Sports is one of the nation`s leading outfitters of serious outdoor gear, clothing, footwear and accessories with more than 80 retail stores across 16 states.
Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in sports such as backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking, and snow sports. Product and technology is tested by the Eastern Mountain Sports product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing and Kayaking Schools across the country and in the company’s backyard - Mount Washington.
To locate Eastern Mountain Sports stores and Climbing and Kayaking School locations, or for more information, call 1-888-INFO-EMS, or log on to www.ems.com.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company`s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.
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