CHICAGO, Aug. 4, 2005 -- AdGooroo, LLC (http://www.AdGooroo.com), a Chicago based search engine advertising intelligence company, has unveiled a series of new tools in its marketing console for pay-per-click advertisers.
Chief among these service enhancements is coverage of Yahoo! Search Marketing. AdGooroo clients advertising on Yahoo! now have access to detailed information about every competitor.in their industries. With this information, they can discover new keywords, improve their ad copy, benchmark their campaigns against the industry, and more.
The latest expansion into Yahoo! also covers AdGooroo Trademark Monitoring(TM). Customers subscribing to this trademark monitoring service will also soon be able to automatically identify all infringing advertisers and generate the appropriate complaint forms with very little effort.
AdGooroo SEM Insight(TM) and AdGooroo Trademark Monitoring(TM) now cover international markets as well. Both the United Kingdom and Japan will be immediately available to customers, with further country expansions planned in upcoming months. This allows advertisers to monitor their search advertising worldwide, both in aggregate and at the country level.
"We are reaching out to the international market in recognition of the growing number of global search campaigns," says Richard Stokes, president of AdGooroo, LLC. "This expansion will improve the ability of marketing managers to monitor and adjust their campaigns on a country-by-country basis."
Search engine ads suddenly disappear without warning, causing unexpected drops in traffic. SEM Insight(TM) now includes a "Missing Keyword Report" which identifies when these ads stop showing. AdGooroo clients will also have access to competitor rankings, charted out within a keyword space in terms of advertising prominence.
AdGooroo`s Seasonal Index allows search engine advertisers to instantly view the relative level of competition within a keyword group over a sixty-day period, condensing several competitive intelligence tools into a single, revealing chart. This allows advertisers to both align their search campaigns with other marketing efforts as well as pinpoint which keyword groups to capitalize on and at precisely what time.
"Growing competition for search engine placement is pushing advertisers to make use of more sophisticated technologies to maintain a competitive edge," says Stokes. "AdGooroo will continue to meet this need with innovative solutions, giving its clients the edge they need to succeed."
SEM Insight(TM) pricing starts at $99 per month, with plans available for small businesses, agencies, and large enterprises.
AdGooroo is the leading provider of advertising intelligence to search engine marketers. Its proprietary technology tracks all search advertising activity in any given industry, empowering sophisticated agencies and advertisers with competitors` keywords, ad copy, campaign statistics, daily alerts, and other information needed to generate the highest possible return on advertising investment.
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