August 8, 2005, 12:00 AM

Europe’s PriceRunner.com takes on U.S. market

PriceRunner.com, a comparison shopping site in Europe, is ready to take on the U.S. market, says Martin Anderson, U.S. general manager.

PriceRunner.com, a leading comparison shopping site in Europe, is ready to take on the U.S. market, says Martin Anderson, U.S. general manager. PriceRunner-a division of ValueClick Inc.-began beta testing a U.S. site in May and took it live in mid-June.

“When we were bought by ValueClick, we saw a good opportunity for PriceRunner to go into the U.S. market,” Anderson says. “We have seen many of the U.S. companies come into Europe, so why can’t PriceRunnmer come to the U.S.?”

PriceRunner differs from other U.S. shopping comparison sites because it lists both online and offline prices, Anderson says. The company sends representatives to stores in major cities to collect prices and then upload them into the PriceRunner system.

“We are a consumer web site, and if you want to give consumers a true picture of the situation in the market and a chance to find the lowest price, then you need to compare online and offline prices,” he says.

PriceRunner has about 4,000 U.S. merchants. Those merchants also can be listed at PriceRunner’s European sites. PriceRunner has a page where prices can be converted to the national currencies of the U.S., Germany, France, Denmark and Sweden, Anderson says.

PriceRunner also posts consumer reviews of various merchants and marks “deficient” retailers with a yellow caution sign. “We’re not just trying to send the user directly to the merchant,” he says. “We try to guide them through a process so they’re really educated and are going to buy the product.”

 

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