NewRoads, provider of fulfillment, call center, logistics and other outsourced services to online and catalog retailers, has announced a new line-up of senior-level executives.
Tom Barone has been appointed executive vice president and chief operating officer. Barone most recently was senior vice president of small business marketing and strategy at Bank of America. Before that, he spent 17 years at GE in variety of executive roles, including most recently as general manager, supply chain services for GE Plastics Americas, $2 billion product distribution unit. He joined NewRoads as COO with responsibility for all of NewRoads operating centers, account management and client services.
Barry Guilliams has been named executive vice president, corporate operations and CIO. Another GE alum, Guilliams was director of operations and CIO for the GE Transportation/Harris joint venture where he built an organization and technology infrastructure for a $500 million manufacturing operation. that was recognized as among the best run and fastest growing units within GE. He most recently was senior vice president of supply chain services for Bank of America.
Craig Tobin has been appointed executive vice president marketing and business development. Also a GE alum, Tobin most recently was senior vice president of sales and marketing for IBM Global Services (formerly Equitant), a global outsourcing company.
Keith Bolt has been promoted to executive vice president and chief financial officer. He previously was vice president, finance and vice president, pricing and commercial operations.
NewRoads’ CEO Hank Reeves joined the company last year from GE. NewRoads, whose customers include American Eagle Outfitters, Godiva, Restoration Hardware and others, recently moved its headquarters to Huntersville, NC, just outside Charlotte