Geoff Smith, former president of e-commerce and new business development at Personal Creations Inc., No. 147 in the Internet Retailer Top 400 Guide to Retail Web Sites, has joined the Shop at Home TV network, an e-commerce and direct marketing arm of The E.W. Scripps Co. and No. 212 in the Internet Retailer Top 400 Guide to Retail Web Sites.
At Shop at Home, Smith will oversee all e-commerce operations for ShopatHomeTV.com and related Scripps web stores on HGTV.com and DIY.com, a pair of web sites with home, garden and do-it-yourself content.
Smith, who will serve as Shop at Home’s senior vice president of interactive commerce, will continue the redesign of ShopatHomeTV.com, which Scripps began in November, and develop new online retailing synergies with Scripps’ other lifestyle-oriented cable TV channels and web sites, which include Home & Garden Television, Food Network, Do It Yourself Network and Fine Living.
He will report to Adam Rockmore, senior vice president of marketing and interactive commerce.