August 1, 2005, 12:00 AM

Furniture e-retailer Broadspan hires former Wine.com exec as VP, marketing

Broadspan Commerce has named Jay Shaffer, a former Wine.com and Ofoto executive, as vice president of marketing. He will be responsible for developing and executing marketing initiatives to accelerate Broadspan’s growth.

 

Broadspan Commerce LLC, which sells home furnishings through DirectlyHome.com, TotalBedroom.com and other web sites, has named Jay Shaffer, a former Wine.com and Ofoto executive, as vice president of marketing. He will be responsible for developing and executing marketing initiatives to accelerate Broadspan’s growth.

Shaffer most recently was vice president, customer experience for Wine.com, where he was in charge of marketing and customer acquisition programs. Before that he was director, customer acquisition at Ofoto, an online photography service.

“Jay Shaffer brings a dynamic, hands-on style that, combined with his deep marketing knowledge and high energy, will help to propel Broadspan to market leadership in the online retail of home furnishings,” said Brian Salau Beck, CEO. TaylorHealy Search Partners conducted the search on behalf of privately held Broadspan

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement