July 29, 2005, 12:00 AM

J. Jill’s web sales flat in Q2 as total sales decline

Web-based sales at women’s apparel retailer J. Gill Group Inc. were virtually flat in the second quarter at $22.14 million vs. $22.06 a year ago. Companywide sales in Q2 declined 2.5% to $117.4 million from $120.5 million a year ago.

Kurt Peters

Executive Editor

 

Web-based sales at women’s apparel retailer J. Gill Group Inc. were virtually flat in the second quarter at $22.14 million vs. $22.06 a year ago, the company reports. Catalog sales suffered a steep decline in the quarter to $18.5 million from $32.2 million a year earlier. Companywide sales in Q2 declined 2.5% to $117.4 million from $120.5 million a year ago. Net income in the quarter fell to $3.87 million from $6.5 million a year ago.

In the first half of the year, Internet sales at J. Jill, which ranks No. 87 in the Internet Retailer Top 400 Guide to Retail Web Sites, reached $43.6 million, up 5.9% from $41.2 million a year earlier. Catalog sales feel from $61.8 million to $37.8 million. Companywide sales fell 2.2% to $215.8 million from $220.5 million. First half net income fell to $1.16 million from $8.76 million in last year’s first half.

"A particular challenge for J. Jill at the moment is our direct business which is being impacted by cannibalization from our retail stores as well as a delayed understanding and acceptance of the merchandising changes we have undertaken,” said president and CEO Gordon R. Cooke. “We are currently implementing a number of initiatives to improve this business including increasing the amount of catalog-only product offerings and the density of offerings per catalog page.”

The web accounted for 18.8% of all sales in Q2 vs. 18.3% a year ago. In the first half, 20.2% of all sales took place over the web vs. 18.7% a year earlier.

 

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