DARTmail 4.5 Upgrades Workflow, Domain and Delivery Reports and Integrates with Return Path, Omniture SiteCatalyst and Aprimo Marketing Campaign Manager --
DoubleClick Email Solutions Summit, Denver, CO, July 26, 2005 --- DoubleClick Email Solutions today announced the release of DARTmail 4.5, an enhanced email marketing platform that addresses the growing demands of marketers and publishers and provides customers with advanced delivery reporting capabilities, enhanced usability and integration with Return Path’s Mailbox Monitor, Omniture SiteCatalyst and Aprimo Marketing Campaign Manager – formerly DoubleClick Ensemble™.
Enhanced Delivery Reporting
DoubleClick is the first email service provider to provide complete integration of Return Path’s market leading delivery monitoring tool within the user interface and at no additional cost. This advanced delivery reporting allows DARTmail customers to analyze their effectiveness at reaching their subscribers’ inboxes at the same time as they evaluate other campaign performance metrics.
In addition, new domain reporting gives users visibility into how well their email messages are performing across the domains on a file. The advanced query options give marketers the ability to analyze domain performance by any response metric, enabling them to optimize their campaigns for specific destinations.
DARTmail 4.5 includes a simple five-step process for marketers to create and deploy email campaigns, shortening the timeframe for marketers to begin mailing and enabling them to rapidly respond to marketing opportunities. There are also several User Interface enhancements designed to make DARTmail even more efficient and easy to use for day-to-day users.
In addition to the integration of Return Path, DARTmail 4.5 delivers some of the deepest integration in the email service provider industry with many leading solutions:
o Omniture SiteCatalyst. DARTmail’s integration with Omniture SiteCatalyst is the deepest and most comprehensive link between a Web analytics solution and email deployment application. With the integration, users can analyze DARTmail campaign visitor behavior in SiteCatalyst to see how email visitors behave while onsite and then seamlessly create remarketing campaigns through DARTmail based on the subscriber Website activity.
o Third Party Direct Deployment. DARTmail 4.5 supports direct email deployment and closed-loop integration between DARTmail and leading campaign management solutions including Aprimo Marketing Campaign Manager – formerly DoubleClick Ensemble.
o SensorPro. Through it’s partnership with Naragansett Technologies, DoubleClick offers survey technology to all DARTmail customers. With SensorPro, users can create branded, branching surveys, capture answers and automatically import results into DARTmail.
“We are excited that DoubleClick recognizes the superiority of our delivery monitoring solution and has shown their trust in us by embedding it in DARTmail’s reporting interface,” said Matt Blumberg CEO of Return Path. “We will continue to enhance our delivery monitoring tools to make them the best available for DoubleClick users. Partnering with DoubleClick increases our client reach with an additional 400 clients worldwide, and it also played a role for our expanded seed list release, which includes B2B and international domains.”
“Our goal is to ensure our customers are the most effective email marketers in the world,” said Gary Black, Vice President of Product Management and Engineering for DoubleClick Email Solutions. “To help them be successful, we will continue to enhance our solutions to provide them the best possible solution in the marketplace. In addition, by integrating DARTmail with leading partners such as Omniture and Return Path, DoubleClick’s customers gain unique access to a truly integrated marketing suite for optimizing their email communications.”
About DoubleClick Email Solutions
DoubleClick Email Solutions delivers the most complete and flexible email products and services to more than 400 companies globally. Many of the world’s most sophisticated marketing organizations across all industries leverage its world-class technology, constant innovation and unrivalled insight into email marketing to achieve superior results. DoubleClick Email Solutions is a recognized leader in the industry, offering its flagship DARTmail service and UnityMail software. Email Solutions clients benefit from DoubleClick’s comprehensive product and service solutions that enable them to successfully profit from their email marketing investments.
DoubleClick Email Solutions is an operating unit of DoubleClick Inc. that together with DoubleClick Digital Advertising Solutions provides agencies, marketers and publishers the ability to successfully profit from their digital marketing investments. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 2000 clients.