July 22, 2005, 12:00 AM

Apparel-beauty sites experience double-digit increase in visits in June

Visits to six of the top 10 apparel and beauty sites increased by double-digits in June, according to Nielsen/NetRatings. Eddie Bauer led the group with a 63% increase to 2.6 million visits from 1.6 million a year earlier.

 

Visits to six of the top 10 apparel and beauty sites increased by double-digits in June, according to Nielsen/NetRatings. Eddie Bauer led the group with a 63% increase to 2.6 million visits from 1.6 million a year earlier.

Lands’ End experienced the second largest increase, with site visits increasing 53% to 2.6 million from 1.7 million, followed by Zappos.com, up 50% to 2.4 million from 1.6 million; eBay Clothing, Shoes and Accessories, up 13% to 8.6 million from 7.6 million; VictoriaSecret.com, up13% to 3.4 million from 3 million; and eBay Jewelry and Watches, up 12% to 4.51 million from 4.03 million.

Also experiencing an increase in site visits in June were Avon, up 3% to 2.85 million from 2.76 million, and Gap, up 1% to 2.33 million from 2.31 million. Growth in site visits at Old Navy was flat at 2.9 million.

EBay Clothing, Shoes and Accessories recorded the most traffic, followed by eBay Jewelry and Watches, VictoriaSecret.com, eBay Health and Beauty (3.2 million visits), Avon, Old Navy, Eddie Bauer, Lands’ End, Zappos.com and Gap.

In the top 10 apparel and beauty sites ranked by time per visit, Mary Kay led with 39 minutes, 54 seconds; followed by Avon, 33 minutes, 21 seconds; VictoriaSecret.com, 19 minutes, 21 seconds; Chadwick’s, 17 minutes, 30 seconds; Roamans, 17 minutes, 28 seconds; Lands’ End, 16 minutes, 50 seconds; LLBean.com, 15 minutes, 34 seconds; Banana Republic, 12 minutes, 33 seconds; Blair.com, 11 minutes, 6 seconds; Blair.com, 11 minutes, 6 seconds; and eBay Clothing, Shoes and Accessories, 10 minutes, 49 seconds.

Also in June, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen’s ADRelevance report. The leading segments in the report and their number of impressions (in millions):

Food & Beverage, 1,590.5
Personal Care, 1,243.6
Print Publishing, 1,135.6
Apparel & Jewelry, 673.3
Home & Garden, 395.7
Automotive Supply, 209.9
Toy & Hobby, 99.1
Recreational Gear, 89.6

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