NEW YORK, July 11 -- RichFX (http://www.richfx.com/), the leading provider of online visual merchandising solutions, announced today a partnership with Screen Pages (http://www.screenpages.com/), a leading UK-based e-commerce solutions firm that creates the next generation of customer database-driven, integrated shopping websites. RichFX has partnered with Screen Pages to deliver a powerful, single, end-to-end offering for top retailers and catalogers across industries.
The partnership has already created unique value for UK retailers such as Craghoppers, Party Pieces, Business Bump and Isabella Oliver. While Screen Pages develops, designs and hosts the website, RichFX adds dynamic rich media content, primarily with Rich Catalog product. Rich Catalog takes all print collateral, such as catalogs and circulars, and brings it online. The Rich Catalog solution allows consumers to flip and zoom through the online pages, select an item and purchase it online directly through the catalog. Over 300 online retailers use RichFX solutions, including Coach, J.Jill, Williams- Sonoma, The White Company, Eddie Bauer, Urban Outfitters and L`Occitane.
Capitalizing on existing photography and digital assets, companies can expect to increase conversion rate by 10 - 20% and increase average order values by 15 - 30%. Moreover, 5-25% of all website visitors (some 20-30% of new customers) view the interactive catalog, looking at 8-10 spread views.
"As broadband becomes widespread, the use of rich media in e-commerce will help drive online business. By partnering with an e-commerce specialist like Screen Pages, RichFX`s products will have the opportunity to add value to the online operations of many of the best brands selling on the Web in the UK today," explains Christophe Cremault, vice president of marketing for RichFX.
"Part of the Screen Pages` value proposition includes offering best-of- breed products and services to retail and mail order companies, as well as incorporating them into our own comprehensive e-commerce platform," said Roger Willcocks, managing director of Screen Pages. "Partnering with RichFX will offer our clients better site conversion ratios and a dramatically enhanced online shopping experience."
To learn more about RichFX, please visit http://www.richfx.com/.
RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online. RichFX. Bring it online.
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About Screen Pages
Screen Pages founded in 1997, provides managed e-commerce services in the UK to over 50 clients in the retail, mail order and catalogue sector. It designs, builds, hosts, integrates, markets and maintains best-of-breed e-commerce websites. Screen Pages has won numerous industry awards, including ECMOD Supplier of the Year in 2001 and 2003.