July 13, 2005, 12:00 AM

ChannelAdvisor acquires SearchMarketing.com

ChannelAdvisor, a company that helps retailers sell through eBay and other online channels, has acquired SearchMarketing.com to offer natural- and paid-search services to its clients.

Paul Demery

Managing Editor, B2B E-commerce

ChannelAdvisor Corp., a company that helps retailers sell through eBay and other online channels, has acquired SearchMarketing.com to offer natural- and paid-search services to its clients, it said yesterday.

"After talking to our customers, the overwhelming feedback was a lack of satisfaction with existing search engine optimization advertising-based tools such as rules-based and portfolio-based approaches," said ChannelAdvisor president and CEO Scot Wingo. "The ChannelAdvisor/SearchMarketing combination allows us to offer our customers, from eBay`s largest sellers to top online merchants, a next-generation ability to utilize search as a powerful new sales channel."

ChannelAdvisor will re-brand the SearchMarketing product suite as ChannelAdvisor SearchSuite. It includes:
-- software designed to automatically and in real time optimize a web site for natural-search web crawlers;
-- a keyword generator that monitors how consumers find online merchants through natural search, then mines that data to produce keyword candidates for paid-search programs;
-- a web-based, on-demand application that monitors all of web site’s search traffic and conversions to sales;
-- an automated bid manager for optimizing keyword costs and click rates.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement