July 12, 2005, 12:00 AM

Longtime online users most likely to delete cookies, Jupiter says

The longer a consumer has been online, the more likely he is to report manually deleting cookies, according to a recent report from JupiterResearch.

Kurt Peters

Executive Editor

The longer a consumer has been online, the more likely he is to report manually deleting cookies, according to a recent report from JupiterResearch. Jupiter found that only 34% of users online for less than a year say they delete cookies, compared with 60% of consumers with more than five years of online tenure.

In addition, men are slightly more likely to act against cookies then women, according to Jupiter. 56% of men say they manually delete cookies, 30% say they use applications that delete cookies, and 31% say they actively block cookies. That compares with 47%, 24% and 20% of women, respectively, Jupiter says.

Attitudes toward cookies also changed with age. Jupiter found that 28% of those ages 18 to 24 years old believe cookies are an invasion of online privacy and security, compared with 36% of those ages 25 to 34, 39% of those 35 to 44, 42% of those ages 45 to 54, and 43% of those ages 55 and older.

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