July 11, 2005, 12:00 AM

New CEO’s goal is to bring Muze into the digital age

Transforming Muze Inc. into a company that will thrive in the digital age is a top priority of new CEO Bill Stensrud. Muze is the leading provider of entertainment product services to retail web sites, stores and kiosks.

Transforming Muze Inc. into a company that will thrive in the digital age is a top priority of new CEO Bill Stensrud. Muze is the leading provider of entertainment product services to retail web sites, stores and kiosks.

“We’re moving from a world of physical content to a world of digital content, and that implies that companies like Muze have to make a significant investment in technology to track that transformation,” Stensrud says.

Muze aggregates information from a large number of sources that is delivered in wide variety of formats, Stensrud says. “We want to capture as much of that information in a direct digital format as we possibly can to reduce the amount of work required and allow the editors to spend their time editing (content) and adding value,” he says.

Currently, Muze’s database is almost exclusively oriented towards physical media, but the company will be adding substantially to its library of digital media, Stensrud says. “Obviously, as retail moves from buying physical media to buying digital media, it needs the same set of data and cataloging services for digital media as it has for physical media,” he says.

Muze also plans to add more international information about music, books, videos and games, Stensrud says.

Stensrud, also board chairman at Muze, replaced company founder Paul Zullo on July 1, when Zullo stepped down as chief executive for undisclosed reasons. Enterprise Partners Venture Capital, a firm with ties to classical music, in May acquired Muze for $30 million. Stensrud was managing director of Enterprise Partners.

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