ATLANTIC BEACH, Fla. - July 6, 2005 - MarketingExperiments.com, an online research laboratory, today announced the hiring of Nick Usborne as a senior analyst of copywriting and Web content.
As the newest addition to the MarketingExperiments.com research team, Usborne will be specifically responsible for copywriting-related projects. Usborne has significant experience in this area with his work as a copywriter, researcher and speaker for major companies and organizations in North America, Europe and the Far East. In addition, Usborne`s work as the editor of Excessvoice.com, a resource for online copywriters and content writers, keeps his ear close to the ground among the Internet`s copywriting and content writing communities.
"We believe copy is one of the most important aspects of online marketing and commerce, and Nick is one of the world`s foremost experts on the subject," said Flint McGlaughlin, director of MEC Labs. "Nick`s copywriting expertise makes him a valuable addition to our research team."
In his 20-plus years of experience in both the online and offline advertising and marketing industries, Usborne has worked with companies including America Online, Apple, Citibank, MSN and Yahoo!. He has also received 15 major awards in Europe and North America for his direct response writing work. Usborne has published hundreds of articles as a freelance writer for Clickz.com, MarketingProfs.com and Business 2.0 and is the author of the book "Net Words: Creating High-Impact Online Copy."
"MarketingExperiments.com is a great company that knows what it is doing when it comes to online marketing," Usborne said. "What excites me about working with the other analysts at MarketingExperiments.com is that I will have the opportunity to measure and quantify the best practices for writing for the Web. Until now, I have had to base my recommendations on intuition, experience and testing individual projects. Now I will be able to help determine the best practices across a broader range of writing-related issues and support each recommendation with hard figures."
MarketingExperiments.com is dedicated to discovering "what really works" in Internet marketing and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in The Marketing Experiments Journal.
Free subscriptions to The Marketing Experiments Journal include complete access to more than 60 research briefs covering topics such as email marketing, site conversion, online marketplaces, pay-per-click strategies and online advertising. Since its formation in 2001, data from research briefs published in The Marketing Experiments Journal has been quoted in more than 13,000 online and offline sources.
To subscribe to The Marketing Experiments Journal for free, please visit: http://www.marketingexperiments.com/newmemberform.asp
MarketingExperiments.Com (MEC) is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.
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