July 6, 2005, 12:00 AM

Online buyers spend more than store-only shoppers on consumer electronics

Consumers who buy at least some consumer electronics products on the web spend 67% more each year than consumers who don’t shop online, the Consumer Electronics Association says in a report released today.

Consumers who buy at least some consumer electronics products on the web spend 67% more each year than consumers who don’t shop online, the Consumer Electronics Association says in a report released today.

The report, “The Demographics of Online vs. In-Person CE Shopping,” notes that multi-channel consumer electronics shoppers spent an average of $1,500 on consumer electronics products last year, with 29% of it in online sales.

The report also says that online shoppers are more loyal than store-only shoppers to particular brands, the top reasons being shopping convenience, order accuracy, product variety and availability and product information. 52% of online shoppers said they were loyal to particular consumer electronics brands, compared to 37% for store shoppers, the report says.

The report also says that an average of 5% of all consumer electronics products are purchased online, but that online’s market share rises to 10% for certain categories, including personal computers, digital cameras, wireless home networking devices and portable music players.

The CEA is a trade organization whose members account for an annual market of more than $121 billion in the design, manufacturing and distribution of consumer electronics products.

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