July 1, 2005, 12:00 AM

Google dominates the search referral market, with a 52% share

Google continues to dominate the search market, referring 52% of all search-related users to web sites in June, reports WebSideStory. Google blows away No. 2 Yahoo, which is responsible for 25.21% of all search-related referrals.

Kurt Peters

Executive Editor

Google continues to dominate the search market, referring 52% of all search-related users to web sites in June, up 4 percentage points since January, reports marketing and analytics company WebSideStory. Google blows away No. 2 Yahoo, which is responsible for 25.21% of all search-related web referrals. No. 3 MSN accounts for 10.37% of search-related traffic.

"Google has become a staple for any serious online marketing operation and this data shows why: They generate more than half of all online search referrals in the U.S. and as much as 90 percent in other countries. Google`s early decision to focus on quality of search results has clearly paid off," says Jeff Lunsford, CEO of WebSideStory.

In June 2004, Google led with 44.87% of referrals, followed by Yahoo, with 27.33% and MSN with 15.8%.

Google has enjoyed a steady ride to dominance since it was a minor player in 2001. Here are WebSideStory’s the annual rankings:

2003:
Google, 38.4%
Yahoo, 31.67%
MSN, 17.03%

2002:
Google, 32.5%
Yahoo, 33.43%
MSN, 14.26%

2001:
Google, 12.29%
Yahoo, 37.5%
MSN, 16.54%

The company says the data are based on independent research that was collected and analyzed by WebSideStory. WebSideStory analyzes more than 30 billion page views for its customers each month. WebSideStory’s Active Marketing Suite product includes web analytics, site search, web content management. Later this year, the company expects to add keyword bid management to the suite.

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