- Dynamic Traffic Distribution and Dynamic Monitoring Protect Advertisers from Sophisticated Click Fraud Schemes -
Marina Del Rey, Calif. - June 20, 2005 - Leading online media and search marketing firm InfoSearch Media, Inc. (OTC:BB:ISHM) today announced it has integrated two new additions into its set of fraud-prevention offerings. Dynamic Traffic Distribution, a traffic delivery system, and Dynamic Monitoring, a real-time fraud-detection tool, are aimed at safeguarding online advertisers against click fraud.
Part of the company`s continued efforts to ensure its customers receive only relevant, high-conversion web traffic, Dynamic Traffic Distribution is a system for delivering traffic to bidders in a way that makes focused click fraud significantly more difficult. Dynamic Traffic Distribution displays anonymous text ads across InfoSearch Media`s content network in an indiscernible pattern, making it highly resistant to automated clicking schemes. Dynamic Monitoring, which employs InfoSearch Media`s proprietary, network-wide real-time analysis algorithm, ensures that even the craftiest methods for spidering and click fraud are negated through early detection. Dynamic Monitoring is employed in real time for all traffic delivered through InfoSearch Media`s network of approximately 250,000 online articles. Patents are pending for both technologies.
While it is difficult to track, research indicates that click fraud is a significant and growing concern for online advertisers. A December 2004 study from SEMPO, a non-profit association that works to increase awareness and promote the value of search engine marketing, found that between 36 percent and 58 percent of advertisers are concerned about click fraud.
"Our Dynamic Distribution System and Dynamic Monitoring help to provide maximized results for everyone," said Jon Liu, Director of Client Services at InfoSearch Media. "Readers benefit from informative content that emphasizes the user, while advertisers receive heightened exposure, and reduced click fraud lowers their costs. With click fraud a cause of increasing concern to online advertisers and marketers alike, we are constantly working to uncover strategies that allow us to better safeguard our clients as well as our business model."
The company is announcing the click-fraud technologies during the 2005 WebmasterWorld Search Conference being held June 21-24 at the Park Plaza Hotel in New Orleans, La. InfoSearch Media is the Premier Platinum Signature Sponsor of the event, which attracts Internet executives and web marketing professionals from across the nation. More information on the conference can be found at
About InfoSearch Media
InfoSearch Media (
InfoSearch Media owns and operates a popular destination site at
ArticleInsider is a collection of informative articles written by industry experts and enthusiasts covering a wide variety of popular topics. Internet users can visit the ArticleInsider network in order to review related articles, talk with others about specific subjects through online forums, and explore related websites.
InfoSearch Media plans to continue to expand upon its 250,000-page network as it continues to build its client base.
Safe Harbor Statement
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements speak only as of the date of this release, and we will not necessarily provide updates of our projections or other forward-looking statements. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair the Company`s results of operations, business, and financial condition. These forward-looking statements may be affected by the risks and uncertainties inherent in the search engine market and in the Company`s business including decreased demand for our products and services; flaws inherent in our products or services; intense competition; failure to maintain relationships with strategic partners and content providers, and general economic conditions that could cause actual results to differ materially from those projected.
This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company`s reports filed with the Securities and Exchange Commission, copies of which are available at the website maintained by the SEC at
Media Contacts:
Frank Knuettel, II
InfoSearch Media, Inc.
Chief Financial Officer
310-822-1103
frank@infosearchmedia.com
Dan Soine Cohn & Wolfe 415-365-8534 dan_soine@cohnwolfe.com
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