June 23, 2005, 12:00 AM

Amazon launches a German DVD rental service

Amazon today launched a DVD rental service in Germany, its second DVD rental offering. Amazon is offering a range of prices starting at €9.99 a month for three rentals with only one movie out at a time.

Kurt Peters

Executive Editor

Amazon today launched a DVD rental service in Germany. It is Amazon’s second DVD rental offering, following the launch of rentals in the U.K. late last year.

Amazon is offering German movie viewers rentals as low as €9.99 a month for three rentals with only one movie out at a time to €18.99 a month for six rentals and three out at a time. Customers who sign up during the initial promotional period will receive 5% off the purchase of DVDs.

Amazon’s European offerings are widely seen as a prelude to entering the U.S. market with online DVD rentals. The company has not announced such plans, but an Amazon spokeswoman indicated last year that such an offering might be in the works. Netflix, the leader on online DVD rentals, has told investors it is preparing for the day when Amazon enters the market. The online DVD market has been brutal, however, and Wal-mart recently turned over its DVD rental business to Netflix.

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