June 14, 2005, 12:00 AM

PriceGrabber.com forms strategic alliance with MSN Shopping

Shopping comparison site PriceGrabber.com has formed a strategic alliance with MSN to increase the selection of products available at MSN Shopping.

Kurt Peters

Executive Editor

Shopping comparison site PriceGrabber.com has formed a strategic alliance with MSN to increase the selection of products available at MSN Shopping, PriceGrabber.com reports.

“Given that MSN is one of the largest portals, we’re very happy to have formed this alliance with them,” says Kamran Pourzanjani, PriceGrabber president and CEO. “It will help us to bring to more shoppers what we consider to be very valuable content and functionality in terms of helping people save time and money.”

The alliance also will give more exposure to PriceGrabber and bring more referrals to its merchant partners, Pourzanjani says. PriceGrabber has about 8,000 merchants and sellers on its site.

PriceGrabber would not disclose the financial terms of the alliance, but noted that PriceGrabber and MSN Shopping will share in referral fees charged to merchants whenever a shopper clicks to a participating retailer’s site.

“We’ll be able to offer several million more products and a significant increase in the number of merchants,” says Chris Jolley, group programming manager for MSN Shopping, adding that the PriceGrabber deal will expand MSN’s offerings across all of its categories.

For PriceGrabber the deal with MSN represents a continuation of its policy of extending its presence in other shopping portals. It also has alliances with MSN Latino, Comcast, Ask Jeeves and About.com.

PriceGrabber tailors its comparison shopping functions and universe of merchants to the needs of each partner, Pourzanjani says. MSN Shopping, for instance, will offer its 4.5 million monthly visitors all of the product categories offered by PriceGrabber except automobiles, travel and mortgages, he says.

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