June 14, 2005, 12:00 AM

Google is professionals` primary search engine, says ChangeWave survey

Google is the primary online search engine of professionals as well as the most popular toolbar in home browser/applications, according to a new ChangeWave Research.

Kurt Peters

Executive Editor

Google is the primary online search engine of professionals as well as the most popular toolbar in home browser/applications, according to a new ChangeWave Research study. But Yahoo ranked above Google as the overall favorite web site.

ChangeWave found that 78% of 1,440 professionals surveyed use Google as their primary search engine, compared with the 14% who use Yahoo. 38% said they use Google’s toolbar in their home browsers while only 28% said they use Yahoo’s toolbar.

But Yahoo is the most popular web site, with 32% saying it is their favorite, compared with 17% for Google. Yahoo also was named by 32% as their primary web site for online news and information, followed by MSN (10%), CNN (8%), and Google (5%).

In terms of user satisfaction, the survey found Yahoo (94% satisfied, 6% unsatisfied) nearly even with Google (97% satisfied, 3% unsatisfied). More than three times as many respondents (18%) use Yahoo e-mail as Google Gmail (5%).

When asked if they used more Google products and services than a year ago, 52% of those surveyed said yes, compared to 1% who said no, ChangeWave says. 31% said they used more Yahoo products and services this year and 8% said they used less.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement