Ecommerce Group Replaces In-House A/B Testing with Hosted Testing & Optimization Service
San Francisco, Calif. - June 7, 2005 - Offermatica, a leading provider of hosted marketing services allowing marketers to maximize revenue and minimize acquisition costs, today announced that Fingerhut Direct Marketing has selected Offermatica to test and optimize key marketing elements on the www.fingerhut.com site.
Fingerhut markets a broad selection of general merchandise to millions of consumers through catalogs and the Internet. As a successful direct marketer, Fingerhut extensively tests its offline campaigns and promotions. However, the retailer was unsatisfied with the slow, cumbersome way they were conducting on-site testing. Fingerhut turned to Offermatica to provide fast, meaningful tests - without draining IT resources.
"Up until Offermatica, there hasn`t been a platform that brings the principles of direct marketing testing to bear on online marketing," said Mike Sidders, director of Ecommerce at Fingerhut. "Offermatica`s hosted solution allows us to be as sophisticated online as we are offline. We plan to use Offermatica to optimize landing page offers, as well as to improve navigation and checkout processes."
Offermatica`s flagship hosted testing and optimization service changes site content in real time to identify the best offers to increase sales. For the first time, interactive marketers have the power to test and change key marketing elements like forms, pricing and merchandising without expensive site redesign efforts.
Offermatica requires no coding or programming effort, allowing marketers to take control of the testing process. The service can be implemented in days, and new tests can be deployed within hours. In less than 6 months, Offermatica has generated more than $35 million in additional revenue for its clients.
Fingerhut Direct Marketing, Inc., a unit of Petters Group LLC, is a direct-to-the-consumer marketing company selling a broad selection of merchandise including electronics, housewares, home textiles, jewelry and furniture. Products are marketed through catalogs and the Internet to millions of consumers nationwide. For more information visit www.fingerhut.com.
Offermatica provides hosted marketing services, including testing and site optimization, that allow marketers to maximize revenue from their online advertising spend. Marketers are now able to test their best ideas - using simple methods like A/B split tests or more sophisticated multivariate approaches - without requiring site development. Companies like Monster.com, JoAnn Fabrics and Craft, PETCO Animal Supplies and Restoration Hardware have dramatically increased the ROI from their online ads, email campaigns and PPC listings with Offermatica`s hosted testing and optimization service. The company is privately held with funding from Accel Partners, Baker Capital and Meritech Capital Partners. For more information, visit www.offermatica.com