NEW YORK, May 24 -- icrossing, the premier search engine marketing agency, tapped Steven Bustin, most recently of Fathom Online, to head up Client Services teams in San Francisco and Scottsdale, Arizona. Bustin, based in icrossing`s San Francisco office, reports to Senior Vice President of Client Services Larry K.H. Jenkins.
"As search continues to evolve and mature, I wanted to be with the only agency that offers clients a truly comprehensive approach to search engine marketing, including natural and paid search strategy, creative services, and technological solutions," said Bustin. "No other company in this industry has the breadth of expertise and services as icrossing."
At Fathom Online, Bustin headed West Coast sales efforts. He led the company in new client acquisitions nationally, and he grew revenues exponentially while contributing his expertise in strategy, management, and marketing.
"icrossing stakes its reputation on delivering quality solutions and services to our valued client base. As a result, we only hire the best professionals to lead our Client Services teams," said Jenkins. "Bustin brings eleven years of online marketing and advertising experience, and twenty-five years of business expertise developing strategies for companies ranging from startups to Fortune 500s. He will help our top client brands with their search goals, strategies and objectives."
Prior to Fathom Online, Bustin was Senior Vice President of Media Services with Ten Square, Director of Product Marketing and Media with iBEAM Broadcasting, and President of Online Media Partners. In his pioneering work with interactive advertising, he worked with clients such as Oracle, Netscape, DoubleClick, 24/7 Media, and GoTo.com (which became Overture and then Yahoo! Search Marketing).
Bustin holds a Master of Business Administration in Marketing from Golden Gate University and Bachelor of Science in Business Administration from the University of Maryland.
Search engine marketing agency icrossing has been connecting businesses with qualified customers through the medium of search since 1998. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Natural Search Engine Optimization, Paid Search Management, Search Engine Analytics, Search Intelligence and Applied Search(TM). With its dedicated focus on search engine marketing, icrossing continuously pioneers new and better ways to help clients meet and surpass their goals through customized solutions.
David Berkowitz, Director of Marketing