June 1, 2005, 12:00 AM

Two-thirds of baby boomers use the Internet

About two-thirds of adults ages 50 to 64 years old use the Internet, compared with 28% of those 65 years or older, according to a recent eMarketer report.

 

About two-thirds of adults ages 50 to 64 years old-the so-called baby boomers-use the Internet, compared with 28% of those 65 years or older, according to a recent eMarketer report. Adults 65 or older tend to make less use of the Internet because many had retired before online access became common in the workplace, the report says.

“While today’s seniors are a cautious bunch online, the next generation of seniors is not. They use the Internet at home and at work, and they will carry those usage patterns over into the next phase of their lives,” the eMarketer report says.

Boomers’ demand for online access to information will force financial services, health care, real estate and other industries to undergo massive changes, the report says.

By 2008, 73.7% of boomers are expected to use the Internet, compared with 34.1% of older seniors.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement