New Features Offer Groundbreaking Store Morph Technology™ (SMT™), Improved SQL Database and Unprecedented Design Flexibility for Web Hosting Firms and Online Merchants
San Diego, CA, 2005/05/25 -- Miva Corporation, a leading online provider of software and services for small-to-medium-sized enterprises, and a wholly owned division of FindWhat.com, Inc. (NASDAQ: FWHT), today announced the release of Miva Merchant 5, the latest evolution of its popular online store development and management platform. Miva Merchant 5 provides a comprehensive set of tools to develop, maintain and grow an online business.
"The power to help businesses grow with Miva Merchant 5.0 goes well beyond building an online store," said Jason Williams, senior vice president and general manager of FindWhat.com`s Merchant Services Division. "Miva Merchant drives leads by connecting businesses to Miva Marketplace, a fully-integrated, performance marketing solution powered by the FindWhat.com Pay-Per-Click Advertising Network."
"Miva Merchant 5 represents the most significant advancement in e-commerce for small-to-medium-sized businesses since the introduction of the electronic cash register," said Bruce Golub, Founder of Phosphormedia.com, a long-time MIVA technology partner and implementer of many successful MIVA Merchant storefronts. "Together with better access to layout and design, the new backend architecture will allow for better integration of a store owner`s site with the rest of their business."
Miva Merchant 5 offers the groundbreaking innovation of Store Morph Technology™, (SMT™), enabling businesses and web designers to achieve an entirely new level of design for online stores. SMT provides the power to customize the appearance and functionality of every store page, from product displays to checkout screens, or create completely new store pages to further enhance the online shopping experience. With this new technology, Miva Merchant 5 can accommodate the specific requirements of any online business.
"We are very excited about the possibilities Miva Merchant 5 has given us and our customers," said David Hubbard of Hostasaurus (http://www.hostasaurus.com), a MIVA Hosting Partner. "The speed increase seen as a result of its improved database support and the flexibility of the Store Morph Technology enables our customers to use and customize Miva Merchant 5 in ways not possible previously."
New features and enhancements of Miva Merchant 5 include:
• Database access connectors, including the ability to connect with and store data on MySQL database servers.
• A redesigned administration interface, which makes running an online business easier.
• Version history tracking for store customization which provides the freedom to experiment with designs, or save a collection of themes, while offering the ability to revert to previous version with ease.
• Weighted product attributes to assist with proper shipping calculation.
• An automated update server that streams software updates seamlessly into the Miva Merchant 5 application.
Detailed information about Miva Merchant 5 is available now on the Company web site: http://www.miva.com/products/merchant.
About Miva® Corporation
Miva Corporation, a wholly owned division of FindWhat.com, Inc. (NASDAQ: FWHT), is a leading supplier of e-commerce software and services to small-and-medium-sized businesses. Miva`s flagship product, Miva Merchant, provides businesses, and hosting companies with the information and technology they need to be successful in today`s online selling environment.
Miva Corporation powers tens of thousands of online merchants around the world through a combination of proprietary software and a vast network of hundreds of hosting and business partners supported by a development community. Top-ranked hosts like Network Solutions, EarthLink, Interland, ValueWeb, OLM and others rely on the Miva Platform for its integrated business and marketing solutions, reliability, extensibility and ease of use. The Miva approach to e-commerce is key to the strategies of numerous well-known manufacturers and retailers like laurenhutton.com, elietahari.com, pilotmall.com, serta.com, scottevest.com, xterraparts.com and many more. For more information about Miva products and services, call (858) 490-2570 or visit http://www.miva.com.
About FindWhat.com®, Inc.
FindWhat.com creates and offers proprietary performance-based marketing and commerce enabling services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, Pay-Per-Click or Pay-Per-Call (US only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network(TM) in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva®, a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, currently offered through Comet Systems, a leading provider of connected desktop consumer software. More information about FindWhat.com is available on the Company`s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect`" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
Derek Finley, 858-731-4115