Bigfoot Interactive Expands Senior Management

-- Robert Schwartz Named Managing Director of Client Services; Joins Team of Industry Thought Leaders --

NEW YORK - May 17, 2005 -- Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the appointment of Robert Schwartz to the position of managing director of client services. In this position, Schwartz will be responsible for managing and servicing the company’s growing roster of Fortune 2000 clients and will work closely with those clients to craft and manage email strategies and programs that deepen customer relationships and drive marketing return on investment. Schwartz will be based in NY reporting directly to CEO, Al DiGuido.

The continued build-out of the company’s senior management comes as Bigfoot Interactive announced major new client wins in Q1 and allows the company to further expand its focus on servicing the unique needs of new and existing clients. With this appointment, Bigfoot Interactive’s operations division now includes two executive-level positions, which oversee client services and program implementation, respectively. This two-pronged approach will ensure that business and technology needs are effectively aligned and proactively managed.

“Robert’s appointment to Bigfoot Interactive is testament to our unwavering commitment to a new level of client service that will redefine the industry standard,” said Al DiGuido, CEO of Bigfoot Interactive. "We’re looking forward to working with Robert and to the integral role he’ll take on as we continue to grow and further differentiate the company’s exceptional client service organization and value proposition in the marketplace.”

Schwartz comes to Bigfoot Interactive with over 15 years of experience in both senior client marketing and agency roles for leading financial services and advertising firms. Most recently, Schwartz served as vice president, online and affinity marketing for Chase Home Finance, a division of JPMorgan Chase where he led all online marketing activities, including advertising, partnerships, search, lead aggregator relationships, e-mail strategy and implementation. Prior to his role at Chase Home Finance, Schwartz was vice president of marketing at Prudential Financial, where he launched the company’s first-ever cross-product Web site. He has also held senior management positions at high profile organizations, including AT&T;, Ogilvy and Mather and online retailer Kozmo.com. Schwartz began his marketing career at Ogilvy and Mather, serving brands such as American Express and AT&T.;

“Bigfoot Interactive is experiencing exciting growth right now and I look forward to sharing my vision and expertise with a team of industry leaders,” said Schwartz. “The role of client service has taken on increased significance as marketers look to leverage industry best practices and customer knowledge to further accelerate relevant, permission-based email dialogs with customers and prospects. I’ve been impressed with Bigfoot Interactive’s approach and deep market knowledge which enables them to offer superior strategic direction, service and education across all major vertical markets.”

About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company`s investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

Lisa M. Bruno
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