May 19, 2005, 12:00 AM

Veteran shoppers more concerned about site search results, study says

The longer consumers shop on the web, the more concerned they become about getting good results from site search, Forrester Research says in a study released today.

Paul Demery

Managing Editor, B2B E-commerce

 

The longer consumers shop on the web, the more concerned they become about getting good results from site search, Forrester Research says in a study released today.

74% of consumers who have been active online purchasers for four or more years say that relevant site search results are important, Forrester says in its report, “Winning Over New Web Buyers.”

But among consumers who been active online purchasers for less than one year, only 59% say relevant search results are important, the report says.

Among consumers who have been online buyers for one to four years, 61% say site search results are important.

Forrester defines as active online purchasers consumers who have made a purchase online within the past three months.

But new online buyers, who tend to be from lower income households, are just as concerned as veteran online buyers (those with four or more years of online purchasing) about getting low prices and having the ability to sort products by price, Forrester says. 82% of new and veteran buyers said it was important to get low prices, and 55% of each of these groups said it was important to sort products by price, Forrester says.

 

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