Company Offering Luxurious Alternative to Fur Selects Robust Solution to Power its Multi-Channels
DELRAY BEACH, FL (May 17, 2005) Ecometry Corporation, the leading supplier of software solutions for multi-channel retail marketers, today announced that Donna Salyers` Fabulous-Furs has selected the Ecometry Commerce Suite to power its multi-channel operations.
Fabulous-Furs, headquartered in Covington, Kentucky, is family owned and operated, and provides a luxurious alternative to animal furs. Donna Salyers, President and founder of Fabulous-Furs, was inspired to create the company over a decade ago when she was on her way to purchase a mink coat and overheard a sordid description of animals being skinned for their pelts. Since then the company`s faux fur coats, throws, pillows and other apparel have become the choice of animal lovers worldwide and have been featured in movies and on several TV shows. Additionally, Fabulous-Furs has been profiled in People Magazine, The Wall Street Journal and on CNN.
When asked why the company chose Ecometry, Fabulous-Furs CEO, Guy Van Rooyen, stated, "Right from the start we were impressed with the quick response from Ecometry. Other vendors just didn`t call back." He added, "We are growing at such a pace that we outgrew our old system in 18 months and had to add a significant number of employees! Ecometry will help solve our efficiency issues and deliver bottom line results!"
Van Rooyen said they were also impressed with their Ecometry salesman, Randy Bobo: "Randy`s knowledge of the system and the industry, from the user viewpoint, gave us great confidence that we chose the right partner." He noted, "Ecometry, like us, is performance-driven and focused on results."
Fabulous-Furs sells retail, over its website and by catalog and is primarily (90%) business to consumer with some wholesale sales. The company saw the need to integrate all its channels and has installed Ecometry on Microsoft Windows with a SQL/WIN2003 database. Van Rooyen commented that Fabulous-Furs` customers will benefit from Ecometry`s automated functionality which "removes human error, speeds up the sales process and delivers more efficiently on the back end." Before implementing Ecometry, Van Rooyen said their website was separate from their other sales. He said, "Now with Ecometry, customers will benefit from the integration of all marketing channels. We are able to provide the same excellent customer service experience no matter how they buy."
Van Rooyen stressed, "We have a high end quality product. We need to portray that quality in our service as well. Ecometry will allow us to do that."
Along with Ecometry Commerce Suite with Point of Sale (POS), Fabulous-Furs has implemented On-line Credit Card Authorization and optional Ecometry modules; Assembly, Predictive Response and IFM (Inventory Forecast Management).
Ecometry President and CEO, John Marrah, commented, "We are delighted to welcome Fabulous-Furs as a valued client. Ecometry`s customer focused philosophy meshes so well with this company`s corporate vision that we look forward to a long and mutually rewarding relationship." He concluded, "Ecometry provides Fabulous-Furs the tools to determine what their customers want and then to deliver to them a fulfilling, totally satisfying shopping experience."
Ecometry is the premier provider of customer focused software solutions for direct and multi-channel commerce. Its flagship product, Ecometry Commerce Suite, is a high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Florida, Ecometry`s client roster of more than 380 companies includes industry leaders such as Nordstrom, Time Life, Brookstone, Miles Kimball, Hickory Farms, Levenger, Delia`s, The Golf Warehouse, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters. www.ecometry.com