Fiona Dias adds Circuit City marketing chief to role at Circuit City Direct

Fiona P. Dias, president of Circuit City Direct, has taken on additional responsibilities as senior vice president and chief marketing officer of Circuit City Stores Inc.

Dias joined Circuit City in 2000 as senior vice president of marketing and was named president of Circuit City Direct in 2003. Before joining Circuit City, she was chief marketing officer at Stick Networks Inc., a wireless software company. Before that she was vice president of marketing and development for the Frito-Lay Co. and vice president of corporate development at Pennzoil Quaker State Co.

"In her new role, Fiona will combine her expertise in marketing with her very successful leadership of Circuit City Direct, facilitating the development of our multi-channel strategy," said Philip J. Schoonover, president of Circuit City Stores. "Fiona`s experience, talents and energy make her uniquely qualified to promote a consistent brand message to consumers at all touch points-in stores, on the web and via the telephone.

Dias will be a keynote speaker at Internet Retailer 2005 Conference and Exhibition June 7 and 8 in Chicago.